Shape The diamond shapes in this website design draw the eye toward different pieces of information making it easier for the viewer to digest and navigate. Finally, consider what color space ( CMYK or RGB) is best for the printer or screen where the design will be seen. Learn the basics of color theory to be sure a composition has the right mood, temperature and tone. In addition to hue (red versus blue), consider the saturation and brightness (or “value”) of each color. Even a design set entirely in grayscale needs to be balanced and contrasted appropriately. Color is incredibly important and should never be an afterthought. Often designs are undone by sloppy, careless or inappropriate color choices. Color These beautiful and evocative illustrations are made more effective by great color choices. The eye will also see lines in other places-think buildings, branches of a tree, a horizon, or a set of train tracks-that offer a natural edge or borders. They can be formed into shapes or frames (more on both of those a bit further down). Lines can be used to emphasize, setting particular information off in a busy composition and drawing the eye to a particular area. A diagonal line, for example, has kinetic energy and movement, while a straight line is more ordered and clean. They can be smooth, rough, continuous, broken, thick or thin. Lines enclose and contain the parts of a design by creating outlines. The building’s edge creates a stunning visual line in this webpage design.
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